Get to know me
Hello!
I’m Sarah Carter, an elite performance coach and consultant with a career spanning over two decades in international sport. I’ve coached athletes from grassroots to world champions and worked with national and international governing bodies to build high-performance cultures that last.
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My mission is simple:
To unlock the potential in people, teams, and organisations – so they can perform at their best, when it matters most.
From the Ice to
International Leadership
My coaching journey began in figure skating, where I quickly rose through the ranks to become Team GB Head Coach for Inclusive Skating – leading athletes at the highest level of competition.
Over 25+ years, I’ve developed champions, coached on the world stage, and built inclusive programmes that have changed lives.
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When COVID hit, my entire skating business disappeared overnight. It was a defining moment – and a chance to evolve. I became a Master NLP Practitioner and combined everything I knew about elite coaching, leadership, and mindset into a system that could work across any sport.
Why This Matters to You
I understand what it takes to perform when the stakes are high – and I know the difference a great coach, a strong leader, and the right environment can make.
That’s why I now work with:
• Sports governing bodies – to develop coaches, leaders, and athlete pathways.
• Elite coaches – to refine leadership and inspire results.
• Athletes – to master their mindset and deliver under pressure.
The Limitless Method
Everything I do is built on my signature framework – The Limitless Method™ – a three-phase system that blends mindset mastery, leadership development, and high-performance strategies:
• POWER – Perception, Ownership, Worth, Energy, Results.
• MORE – Master, Own, Voice, Execute.
• MOVE – Applying it in action for measurable success.
This method has transformed athletes, coaches, and leadership teams around the world – and it can work for you.
Beyond Sport
While my roots are in skating, my expertise extends across sports, leadership, and performance psychology.
Whether you’re an athlete aiming for the podium, a coach shaping future champions, or a governing body building a legacy, I’ll help you achieve more than you thought possible.
Signature Phrases You’ll Hear Me Say:
• “Use your voice.”
• “Confident chin.”
• “With a smile.”
They’re not just words – they’re reminders to own your space, lead with confidence, and enjoy the process.